Dog owner on a West Coast forest trail wearing a jacket printed with Coming Soon, with her dog beside her — Ritual Gear

A brand for dog PEOPLE.

Design forward, functional gear for West Coast dog owners.

Launching August 2026.

Ritual Gear

Limited time offer!!

Introducing

The Scout.

Pre-order

A dog treat bag designed for city walks, trails, and every day adventures.

As a thank you for your early support in Ritual Gear, we are offering a pre-order deal for The Scout of $50.00 + free shipping. Available until August 23rd or quantities last.

Dog owner with her dog — Ritual Gear functional gear designed for dog people

What to expect

Functional design:

Hoomans who own dogs need gear specifically designed for their lilfestyle. We are using your input and feedback to create products that truly fit your needs.

Close-up of a dog outdoors — Ritual Gear gear built for all-weather dog owners

What to expect

Durability:

Quality materials that withstand the realities of owning a dog, walking in all seasons and jumping dogs.

Dog owner and their dog sitting on a couch, giving the dog a kiss, Ritual Gear

What to expect

Looks good!!

You are wearing this stuff EVERY SINGLE DAY. We want to make sure you are always trail and cafe ready xx

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